About Velvet Bloom
A premium hair salon in the heart of Södermalm, dedicated to creating beautiful, elegant transformations
Our Story
Founded in 2018 by master stylist Emma Bergström, Velvet Bloom Hair Studio was born from a vision to create a salon that combines premium service with a welcoming, modern atmosphere.
Located in the vibrant Södermalm district of Stockholm, we've built our reputation on exceptional craftsmanship, personalized attention, and a genuine passion for hair artistry.
Our team of experienced stylists brings together diverse training from leading academies across Europe, ensuring we stay at the forefront of techniques, trends, and sustainable practices.
Today, Velvet Bloom is more than a salon — it's a destination where clients come not just for beautiful hair, but for an experience that leaves them feeling confident, refreshed, and truly cared for.
Meet Emma Bergström
Founder & Master Stylist
With over 15 years of experience in the hair industry, Emma has worked in prestigious salons across Stockholm, London, and Paris, refining her craft and developing a signature approach that blends classic techniques with contemporary style.
Her philosophy is simple: every client deserves to feel beautiful, confident, and completely themselves. This belief is woven into everything we do at Velvet Bloom.
Emma specializes in color transformations, balayage, and bridal styling, and her work has been featured in Swedish fashion publications and styled for editorial shoots.
Our Values
The principles that guide everything we do at Velvet Bloom
Our Team
Talented stylists dedicated to bringing your vision to life